BBC Breakfast Bias response

Last week I complained to the BBC about – in particular – BBC Breakfast’s appallingly pro-UKIP coverage(this actually got a bit worse after I sent my complaint, as anyone was watching will testify).

I got a response this morning:

Dear Mr Evans

Reference CAS-2084388-9L28ZN

Thanks for contacting us regarding ‘Breakfast’ as broadcast on 3 May 2013.

I understand that you feel that coverage of the 2013 local council elections has been biased in favour of the UKIP. I acknowledge that in reporting this you feel we have breached our committment to impartiality.

It is not always possible or practical to reflect all the different opinions on a subject within individual programmes. Editors are charged to ensure that over a reasonable period they reflect the range of significant views, opinions and trends in their subject area. The BBC does not seek to denigrate any view, nor to promote any view. It seeks rather to identify all significant views, and to test them rigorously and fairly on behalf of the audience. Among other evidence, audience research indicates widespread confidence in the impartiality of the BBC’s reporting.

Your comments have been registered on our audience log. Audience reaction is crucial to the BBC and this log is an internal report of feedback which we compile daily and make available to all channel executives, including the BBC Executive board and the ‘Breakfast’ production team.

I can assure you that we do listen to our audience’s views and it’s very helpful to hear your points, whether positive or negative. The logs are seen as important documents whereby our audience can help shape decisions about the future of our programming and content.

Thank you again for taking the time to write to us and bringing your feelings on this matter to our attention.

Kind Regards

[Name], BBC Complaints

Which I think translates as “well, we weren’t biased actually I think you’ll find“.

(fairly quick response though, I suppose… shame about the spelling mistake)

Still, I said at the time I didn’t expect it to achieve anything. It hasn’t. Made me feel a bit better though (which has probably helped slow down the inevitable ulceration of every one of my internal organs)

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